美國銀行業為了因應消費金融網路化，紛紛縮減櫃檯出納人力，甚至將分行門市改裝成咖啡館，但顧客對創新行銷手法的反應好壞不一。 ■Firms across the country are tossing out their tellers, adding salespeople and remaking their drive-through lanes.
銀行化身咖啡館圖╱路透 美國銀行業為了因應消費金融網路化，紛紛縮減櫃檯出納人力，甚至將分行門市改裝成咖啡館，但顧客對創新行銷手法的反應好壞不一。 ■Firms across the country are tossing out their tellers, adding salespeople and remaking their
